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Snack — A Skill-based video learning app for Millennials
MY ROLE
User Research
Usability Testing
Interaction Design
User Interface
TEAM
CEO, CTO, UX/UI Designer (Me),
User Researcher, Developers
TIME
2020 — 2021
USER - Millennials (People looking for skill-based learning tools)
PLATFORM - Android Material Design, mobile app,
What's Snack?
Snack is a mobile video learning app that puts bite-sized knowledge into the palm of your hand. The app helps the user utilize their downtime to do something productive like a new skill or a learning a new language.
Problem Statement
Low conversions and engagement
Who’s the golden user?
Why the app is not picking up?
Why the user are losing interest?
Why there is a high bounce rate?
Solution
A new re-designed app with:-
Reduced on-boarding process
An engaging feed structure homepage
Focus on content consumption rather than creation
Success Metrics 🥳
Improved onboarding improved user retention by 20%
The new app design increased engagement & session length from 1 min to 12 mins.
We executed research and redesigned the skill-based education tool, which increased conversions by 20%.
HMW
How do we develop a short-form video platform for millennials who would like to access to information that they are interested in/they need in their daily life?
Final Design
User Insights
Usability Testing
Usability Testing
User Interviews
How I started
~ Milllenial User
“It’s easier to commit yourself to 10 minutes videos rather than 45 minutes.”
Understanding User
User Frustations
Millennials
(Ages of 28 and 43)
Target Audience
Aimee (26 years old) is sales operations manager. She is a busy professional trying to utilize downtime to learn work-related stuff through apps.
She’s very health conscious. She prefers to spend her time very productively.
She is a mobile user who loves picking up skills in her daily life or work.
Frustrated & Busy
She is career transitioning - no time to learn new stuff. She is swamped, so she doesn’t like to waste time.
Designing for unavoidable interruptions
She can look at mobile sites or apps while standing in line to a concert, or be distracted by something else while on your mobile site, like when their phone rings.
Tech-Savvy
She uses mobile devices to listen to audio
(50 mins/day), social networking
(40 mins/day), mobile video, gaming, and messaging.
User Behaviors
Teenagers tend to be poor readers, and they prefer non-text alternatives like multimedia content.
What do people need?
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Curated Platform
Relevant, quick information
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A Community
Snack is a community that helps users share what they are good at or learn something they are interested in with short videos in their palm.
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Downtime Info-tainment
Utilize fragmented time to learn something
Homepage
The infinite scroll structure of the homepage is very engaging.
Discover
Categories on the top help the user to get filtered content.
Personalize
The new design is innovative and easy to use.
Settings page
Updating the existing page with the material design library.
Usability Testing
